Summer Camps 2025
Our Summer Camps are available to book below.
Individual Coaching
Ben France is an ECB Level 3 Qualified Coach and is able to deliver one-to-one coaching to all standards of cricketer from beginners to adults.
Academy Clothing
Shop our exciting new range of Ben France Academy Clothing exclusively from Grey Nicholls. Available for delivery now!
Ben France – ECB Level III Qualified Cricket Coach
Ben France is an experienced ECB Level III Qualified Coach and former first-class cricketer with Derbyshire County Cricket Club. He has also represented Suffolk County Cricket Club, where he was part of their Minor Counties Championship-winning side, and now plays for Norfolk CCC.
Ben is currently the Club Professional at Swardeston Cricket Club, competing in the East Anglian Premier League, and continues to play at a high level for the England Over-40s national team, having been part of the 2024 World Cup squad.
He has coached extensively across the UK, holding roles such as Cricket Professional at Framlingham College and Town Close House, and has built a strong reputation for developing players of all ages and abilities.
Internationally, Ben gained valuable playing experience in Australia, representing Parramatta and North Sydney in Grade 1 cricket. During his professional career, he faced some of the sport’s greats, including Dale Steyn, Shane Warne, Graham Swann, and Muttiah Muralitharan.
Ben now runs high-quality coaching programmes through his academy and at the Norwich Cricket Centre, providing expert training in a dedicated year-round facility.

In 2018 we welcomed England Test Cricketer, Olly Stone to help with our Winter Masterclass
“Having coached alongside Ben this season, it’s clear that he has a real passion for what he does. He always looks to improve every player he works
Olly Stone, England Test Cricketer




Cricket coaching recommendations
Having coached the England captain Alastair Cook, I have worked across the complete spectrum of coaches and players. Ben France is a passionate and highly motivated cricket coach who displays an outstanding work ethic.
We have been working in partnership with BFC for the last six months. The sessions they have provided through Sam, one of their coaches have been excellent, they have the perfect balance of lots of different challenges and skills. We can see the huge improvement and benefit to our young players.
After not playing cricket for over a decade I approached Ben about some 121 coaching before I committed to rejoining a club. I can say with pride that the 121 coaching Ben France cricket offers is now the highlight of my week, he and his coaches are welcoming, positive and incredibly encouraging.
Ben, along with his other coaches, has been leading the coaching at our Club for the last two seasons and we are very much looking forward to welcoming back this season as well. Overseeing up to 30 children and leading other coaches from Ben France Cricket
Ben has worked with both my sons in both group and one to one sessions over the last three years with a tremendous positive impact on their skill level. I would not hesitate to recommend Ben France Cricket to anyone seeking to improve their cricketing skills